GROWTH YOU
CAN MEASURE

Real results from our strategic approach to subscription optimization

NuEthix

Increase subscription opt-in rate after being stuck at around 8%

- Introduced staggered subscription discounts
- Defaulted product pages to subscription instead of one-time purchase
- Optimized “subscribe & save” messaging
- Subscription opt-in rate rose from 8% → 25% almost immediately
- With continued optimization, opt-in
- Rate grew to >45%
- Subscribe More / Save More
- Loyalty Program

GHOST Lifestyle

Improve churn prevention and save rates from cancel flow (very low save rates, poor opt-in performance).

- Introduced a Splash Screen adressing the #1 cancellation reason
- Redesigned cancel flow with multi step tailored “save” offers
- Iterative optimization: tested treatments and eliminated underperformers
- Added 10% secondary discounts and allowed customers to get incentives again
- Save rate jumped from 4.25% to 31% (7X improvement).
- Cancel flow became a strong retention lever, reducing churn significantly
- Non transactional, personalized treatments reduced margin spent in the flow
- Test gifts vs discounts
- Continue monitoring cancellation reasons and adapting save offers

The Absorption Company

Improve subscription opt-in rate (baseline: ~18%)

- Removed barriers in the purchase funnel
  1. Added subscription options to bestseller
  2. Corrected discount communication (showed total savings vs. one-time)
  3. Allowed welcome offer to stack with sub discounts
- Shifted focus to larger pack sizes with higher discounts
- Subscription opt-in rate rose from 18% → 73% (within ~6 months)
- Bestseller funnel converted significantly more subscribers
- Optimize website to automate savings (no codes)
- Intro discount ladder (higher first order, lower recurring)
- Replace smaller pack sizes with larger packs (months of supply)