GROWTH YOU
CAN MEASURE

Real results from our strategic approach to subscription optimization

Max the Magnet. Cartoon anthropomorphic orange magnet character with eyes and mouth, wearing white sneakers with blue accents, standing on one leg, raising its arms, and smiling.
Buy More, Save More Case Study
Cancellation Flow Case Study
Staggered Discounts Case Study
Staggered Discounts Case Study
Supplements and powders on a kitchen countertop, including NuEthix branded containers such as essential energy, bloat-eaze pro, and other dietary supplements.
Supplements and powders on a kitchen countertop, including NuEthix branded containers such as essential energy, bloat-eaze pro, and other dietary supplements.

NuEthix

STAGGERED DISCOUNTS

OBJECTIVE

Increase subscription opt-in rate after being stuck at around 8%

    • Introduced staggered subscription discounts

    • Defaulted product pages to subscription instead of one-time purchase

    • Optimized “subscribe & save” messaging

    • Subscription opt-in rate rose from 8% → 25% almost immediately

    • With continued optimization, opt-in

    • Rate grew to >45%

    • Subscribe More / Save More

    • Loyalty Program

A bar graph comparing overall sub opt-in rates before and after a certain period. The graph shows an increase from a low percentage in Month 1 to a higher percentage in Month 8, with data points labeled for Month 1, Month 4, and Month 8.

GHOST Lifestyle

CANCELLATION FLOW

OBJECTIVE

Improve churn prevention and save rates from cancel flow (very low save rates, poor opt-in performance).

    • Introduced a Splash Screen adressing the #1 cancellation reason

    • Redesigned cancel flow with multi step tailored “save” offers

    • Iterative optimization: tested treatments and eliminated underperformers

    • Added 10% secondary discounts and allowed customers to get incentives again

    • Save rate jumped from 4.25% to 31% (7X improvement).

    • Cancel flow became a strong retention lever, reducing churn significantly

    • Non transactional, personalized treatments reduced margin spent in the flow

    • Test gifts vs discounts

    • Continue monitoring cancellation reasons and adapting save offers

Comparison of cancel flow results before and after an improvement. The chart shows the save rates, with a before rate of 4.25% (117 saved out of 2,750) and an after rate of 31% (666 saved out of 2,148). The pie charts visually represent the proportion of cancelled versus saved transactions.
Comparison of cancel flow results before and after an improvement. The chart shows the save rates, with a before rate of 4.25% (117 saved out of 2,750) and an after rate of 31% (666 saved out of 2,148). The pie charts visually represent the proportion of cancelled versus saved transactions.
Multiple packets of dietary supplement called Restore with Mango Lemonade flavor, branded by The Absorption Company, scattered on a white surface, along with a colorful diet chart.
Multiple packets of dietary supplement called Restore with Mango Lemonade flavor, branded by The Absorption Company, scattered on a white surface, along with a colorful diet chart.

The Absorption Company

BUY MORE, SAVE MORE

OBJECTIVE

Improve subscription opt-in rate (baseline: ~18%)

    • Removed barriers in the purchase funnel

      1. Added subscription options to bestseller

      2. Corrected discount communication (showed total savings vs. one-time)

      3. Allowed welcome offer to stack with sub discounts

    • Shifted focus to larger pack sizes with higher discounts

    • Subscription opt-in rate rose from 18% → 73% (within ~6 months)

    • Bestseller funnel converted significantly more subscribers

    • Optimize website to automate savings (no codes)

    • Intro discount ladder (higher first order, lower recurring)

    • Replace smaller pack sizes with larger packs (months of supply)

Line graph depicting the increase in new customer subscription opt-in rate from November 2024 to July 2025, with percentage values on the y-axis and months on the x-axis. The graph shows a rising trend reaching 80% in July 2025.
Comparison of subscription plan interface for a product called Restore, showing an increase in subscription options and discounts from before to after, with details on pricing, delivery frequency, and benefits.